Igniting Passion, Building Legacy
SportEdge: Powering India’s Sports Revolution,
From Rural Roots to Global Reaches
From the dusty playing fields of Punjab to the global sporting stage, we connect brands, federations, and communities through unforgettable sports experiences
About Us
About Us
SportEdge is an independent sports marketing practice with a reputation for turning sports assets into household names. With over 19 years of unmatched expertise, we have built exclusive partnerships with some of India’s most vibrant sports properties, from six iconic rural games in Punjab to a pioneering sports development program in Haryana, from cultural-sport assets in Uttar Pradesh to the electrifying Pro Panja League.
Our relationships with sports bodies, sports assets owners and sports federations give us unique access to opportunities that most agencies can’t match.
We advise and execute on every aspect of the sports marketing journey: from conceptualizing the right asset partnerships to leveraging them for maximum brand and community impact. Whether working with regional festivals or large-scale international sporting events, we bring the same passion, precision, and proven results.
Services / Capabilities
Our capabilities span the entire sports marketing value chain, ensuring every client’s investment delivers measurable impact:
Awareness & Reach Building
Designing campaigns that take sports assets beyond their home turf, reaching new demographics and expanding fan bases through targeted and creative engagement.
Promotions & Affinity Building
Cultivating long-term emotional connections between brands and audiences by integrating cultural insights, fan behavior, and local engagement strategies.
Brand Alliances & Relationship Management
Facilitating mutually beneficial collaborations between sports bodies, brands, and stakeholders, ensuring each partnership thrives.
Multimedia Amplification
Leveraging TV, digital, print, outdoor, and influencer ecosystems to supercharge visibility for sports properties and sponsors alike.
Execution & Event Structuring
Bringing structure, uniformity, and operational excellence to sports events, from sponsorship activation to on-ground fan experiences.
Buzz Creation & Storytelling
Creating marketing narratives that go beyond the scoreboard, turning sports events into culturally relevant stories that live on in the minds of fans.
Leadership
Leadership
Daljeet Narang
Founder & CEO
A 30+ year veteran of integrated marketing communications, Daljeet Narang blends sports passion with brand intelligence. He has worked on top-tier sports assets (IPL, CSK, ISL, IHL, Pro Panja, National Games) and high-profile athlete endorsements with cricket legends.
Daljeet’s career highlights include:
- Launching India’s first recruitment campaign for the Indian Army.
- Extending a leading health food brand into the biscuits category.
- Serving as guest faculty at multiple universities, sharing decades of expertise with the next generation.
- Leading roles at global agency networks like WPP and Publicis.
- Supporting governments, sports bodies, sports asset owners with meaningful corporate partnerships
- Leading rural sports marketing company of the country
His personal network with sports federations, media owners, and brand leaders gives Sportedge an edge in negotiations, brand integrations, and deal-making that competitors can’t replicate.
Ravi Verma
Strategic Partner – Brand Alliances
A 20+ year veteran of marketing and brand strategy, Ravi Verma has shaped growth at Tata Motors, Raymond, Mahindra Two-Wheelers and General Motors. At SportEdge he focuses on forging alliances, sponsorships, and brand partnerships that elevate athletes, academies, and sports ventures.
Ravi’s career highlights include:
- Recognized among the 100 Most Influential National Leaders in Marketing for his contribution to brand-building and growth.
- Awarded multiple Retail Marketing Excellence Awards for innovative campaigns that redefined consumer engagement.
- Featured by ET Brand Equity for leadership in marketing and brand strategy, highlighting his industry-wide impact.
- Winner of Social Media & Digital Impact Awards for driving digital transformation across sectors.
His industry recognition and proven track record give SportEdge unmatched credibility in building brand alliances and delivering long-term value.
Our Journey / Experience
From humble beginnings in regional sports events to becoming a trusted partner for federations and national leagues, SporEdge’s journey is one of persistence, relationships, and results that speak for themselves.
19 years
Leveraging sports assets for brands over years, proof of our ability to add sustained value
Expanding footprint from
Punjab, Haryana, and UP to assets with national and international reach.
Hands-on experience across
sports marketing, media strategy, event management, sponsorship sales, and audience engagement.
We are equally comfortable reimagining a rural kabaddi tournament or executing global-standard event marketing — our focus is always on impact and sustainability.
Why Choose Us?
Why Choose Us?
Regional Mastery, National Vision
Deep grassroots connections that unlock unique sponsorship and audience engagement opportunities.
Federation Access & Trust
Proven track record with leading sports bodies — we open doors others can’t.
Execution Excellence
From strategy to last-mile delivery, we bring unmatched discipline, creativity, and quality.
Client-First Advisory to Execution
A client-first approach that supports you from strategic advisory through flawless execution.
Story-First Approach
Fans don’t remember campaigns — they remember stories. We craft them.
Innovation-Driven Engagement
Leveraging data, technology, and creative formats to deliver fresh experiences that keep fans and partners ahead of the curve.
Featured Partnerships
12th Sports Festival Road Majra Chakla
5th to 6th FEB 2026
District Roop Nagar, (Ropar) Punjab
Attract more than 30K visitors from all across Punjab
Games
- Women : Kabbadi National Style, Kabbadi Circle Style, Wrestling & Tug of War
- Men : Kabbadi Circle Style & Tug of War
Our Clients
Our Clients
